九月是酒的黄金季节，后疫情下酒业复工达产正如火如荼，贵州却因突暴新冠疫情，使原定9月9开幕的中国（贵州）国际酒类博览会被延期，贵州省酒业协会主办的品酒师、鉴定师培训等被暂停，大量酒类产生流通企业受到严重影响。
September has always been the golden season for the alcohol industry. After the epidemic, the industry is in full swing to resume production. However, the sudden outbreak of the pandemic has postponed the opening of the China Alcoholic Beverages Expo, which was scheduled for September 9.
酒的生产营运属于一般工业生产，存在原料采购、车间生产、销售回款。在这过程中，如何实现闭环运营，减少人与人接触？作为劳动密集型的酒产业，必须寻找一条流程再造、产业赋能、运营隔空、配置加持的新模式。
The operation of the alcohol industry and its productions belongs to general manufacturing, involving raw material purchase, workshop production and sales return. In this process, the alcohol industry, as a labor-intensive industry to achieve closed-loop operations and reduce human contact, it is in need for a new model to reengineer this process, which enables the industry to empower itself, to be operated distantly and well-configured.
新经济环境下，出现了“赋能”、“隔空”、“加持”等很多新名词，这是否代表了新环境下经济运行的新模式？有必要对其所指的经济模式、方法进行分析研究，推动疫情下酒业的复工达产。
Terms like “empowerment”, “distant operation” and others, are gaining popularity under the new economic environment, but are they representing a new model of economic operation in the present situation? It is necessary to analyze and study the economic model and methods implied in these terms, so as to better promote the resumption of production in the alcohol industry during the pandemic.
我们知道，无论是西方经济学或是马克思经济学都承认推动经济增长的生产要素是土地、劳动、资本、技术、信息和管理。我们的研究表明，这些要素中技术、信息和管理具有轻质性、无形性、可叠加性和非耗散性特征。近代资本由于电子技术的出现，也具有了轻质化、无形化特点。不同的经济时代，这些要素推动经济的作用是不一样的。农业经济时代主要靠土地和劳动要素，工业经济时代主要靠资本要素，现代经济时代主要靠这些轻质的知识型要素。知识型要素除本身可以形成新的产业外，还可以与其它的要素相结合，改造提升传统的产业。事实上，现代社会引致的新需求，催生了大量的新产品和新兴产业，很多已经具有了轻质性、无形性、无限增值的特征。
We know that both Western and Marxian economics recognize that the factors of production that drive economic growth are land, labor, capital, technology, information, and management, and our research shows that technology, information and management among these factors are lightweight, intangible, stackable and non-dissipative. Modern capital is also characterized by lightweight and intangibility due to the emergence of electronic technology. The role of these factors in driving the economy varies from one economic era to another. The agricultural economy era relies mainly on land and labor factors, the industrial economy era relies mainly on capital factors, and the modern economy era relies mainly on these lighter, knowledge-based factors. In addition to forming new industries by themselves, knowledge-based factors can be combined with other factors to transform and upgrade traditional industries. In fact, the new demands arising from modern society have given rise to a large number of new products and new industries, many of which are already characterized by lightweight, intangibility and unlimited added value.
“赋能”的本质就是利用轻质要素无限增值和非耗散特性，去改造升值传统实体产品、产业的价值和产出，激发企业运营能力。这是实现内含型经济增长的通常做法，这样做几乎不需要增加实物要素的投入，就能实现经济增长。既减少对有限资源的需求，又保护环境。
To empower the industry means to use the characteristics featured in lightweight factors, which are infinite value added and non-dissipative, to transform and appreciate the value and improve the output of traditional physical products and industries, and to stimulate the operational capacity of enterprises.
“隔空”主要是利用了互联网的特性，使轻质性的要素和产品通过网络流动配置，形成新的产业，创造新的经济增长。互联网营销已使供需双方在人不见面，脚不出户的情况下，实现生产原料第一环节和产品配送最终环节的供给、销售，实质是生产环节的替代和优化，相比管理学所指的流程再造，这是一种飞跃和革命。同时，“隔空”还减少了经济学因信息不对称的“皮鞋成本”“搜寻成本”，实现了生产要素和时间资源的节约。
“Distant operation” with the help of the Internet, lightweight factors and products can be configured through the network, forming new industries and creating new economic growth. Internet marketing allows the supply and demand sides to carry out the first link, the production of raw materials and product distribution, to the final link of supply and sales, which is actually the replacement and optimization of the production chain, as well as a leap, a revolution compared to the business process reengineering referred to in management science.
“加持”是一个被赋予新意的佛教词汇。“加”是增加好处，“持”是接受和保持。在现代经济中被广泛指轻质型要素对传统要素，以及产品、产业的组合变更，提升应用价值，增加使用效用。这里好处是“增加”的，“保持”说的是至少没有负作用。这实际就是经济学所说的帕累托效率，是在不使任何经济体境况变坏（产出减少）的情况下，至少使一个经济体境况变好（产出增长）的结果。
Adhiṣṭhāna, a term from Buddhism, denotes a benediction and translated as “jiachi” in Chinese，meaning to increase, to receive and keep. Under the context of modern economy, it has been given a new sense of meaning, referring to the changes that lightweight factors bring to the way that traditional factors, products and industries are combined, so as to improve application value and efficiency. That is the “increase” aspect, as for the “keep” aspect, it means at least it incurs no side effects. This is actually what economics calls Pareto efficiency, the result of making at least someone better off (output growth) without making another one worse off (output reduction).
基于上述新经济模式的经济学管理学解释，我们不难找到面对新冠疫情，促进酒业增长的路径和方法。
Based on the above mentioned new economic model interpreted through the view of economic and management science, we find it becomes more easier to find out ways to boost the growth of the alcohol industry in the face of the Covid-pandemic.
总的是：要更加广泛应用好管理、技术、信息要素，提升酒业供给、生产、销售，推广自动化生产、互联网营销。要更加广泛利用酒的传统工艺无形资产，进行企业重组，实现规模经济产出。要更加广泛利用新的包装技术，做好高端酒防伪，真假酒鉴别，实现酒价值增值。要更加充分利用好文化对酒品的“加持”，提升酒对人的心理情感收益，实现酒价值增值。要更加充分开展和利用好酒的微生物研究，揭示微生物对人体的作用，满足人日益增长的物质和精神生活的需要等。这样才能用赋能、隔空、加持等现代经营模式、方法、手段，推动疫情交替出现条件下，酒产业的复工达产。
Generally speaking, these ways include: a wide application of management, technology and information factors to facilitate the supply, production and sales of the alcohol industry and to promote automated production and Internet marketing; the use of the intangible assets of the traditional alcohol making and business restructuring to achieve economies of scale in output; employing new packaging technology to enhance high-end alcohol brands’ anti-counterfeiting, identification, to achieve their added value; taking the advantage of drinking culture that is added to boost people’s satisfaction, enjoyment and the sense of gaining; as well as conducting an extensive microbial researches to reveal the benefits that microorganisms have on humans, to meet the growing needs of people’s material and spiritual life. This will enable the use of modern business models, methods and tools to promote the resumption of production in the alcohol industry, to better deal with changes inflicted by the pandemic.
陈泽明博士
Dr. Chen Zeming
